Tidal Equality in Action

“The biggest impact of that would be that, when we reach these new people, they can also help us open up a whole new network, so they can spread the potential impact of STC’s support and resources, and also share their learning and insight with us…We’ve done similar processes in supply chains for 40-odd years, but this exercise showed us there are exciting opportunities to innovate and make sure we meet the needs of all those we’re working to serve.”

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“We have a need to better understand the factors that prevent founders in our ecosystem from successfully securing funding. There’s already historic exclusion in the sector; we need their perspectives to make sure we aren’t repeating history in this very future-focused context.”

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“Disadvantaged communities bear the brunt of environmental harm while contributing the least to it. Conversely, more affluent communities generate the most pollution but face fewer consequences. Take electric vehicles, for instance. Many can't afford them, perpetuating inequality. We must halt this trend, ensuring equitable access to clean solutions. It's imperative we include all communities on the journey to a sustainable future.”

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“Supported by the Equity Sequence®, we created the #NotAwkward campaign with a team that reflected and understood the needs of our target audience - young women and women of color - who needed access to birth control.

By bringing together a diverse team with varying perspectives, we created content that truly resonated with our audience and led to an impactful campaign.”

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Believing that creating greater equality in SaaS could have far-reaching effects, we created the SaaS-E[quality] Pop-Up Unconference and invited stakeholders from the ecosystem to work together to design strategic tactics to advance equity in that sector.

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Recent high-profile design and marketing scandals have garnered negative public attention. From the Gucci blackface sweater to Pepsi’s Black Lives Matter advertisement

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Our client, a century-old institution and leader among its peers, was facing significant and disruptive culture challenges.

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Professional services firms around the world are struggling to increase the diversity and inclusion of their cultures, and advance women and other underrepresented people into leadership - especially partnership - positions.

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Like so many of its competitors and other large and complex international organizations, our client had employee resource groups (ERGs) that had been established many years ago.

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